About Run What Works
Practical tools, tactics, and honest takes from someone who's actually doing it.
Hey, I'm Chris
I've spent over a decade building online businesses. SaaS products, ecommerce brands, affiliate sites, paid ads campaigns. I've worn a lot of hats: SEO, media buyer, affiliate, drop shipper, DTC brand owner. These days I build Ads Uploader, a bulk Meta ad creation platform, and I run an ecommerce brand.
I'm also all in on AI. I use it every single day to build, analyze, and run my businesses. We're in the most exciting era for building online and the barrier to creating incredible things has never been lower.
Why this site exists
People keep asking me the same questions.
How do you do that? What tool is that? What are you using for this? What should I do?
Run What Works is my attempt to catalog all the different things I'm doing, thinking about, and using. Instead of answering the same questions one by one, I'm writing it all down. The tools, the tactics, the workflows, and the honest take on what's actually worth your time.
What you'll find here
You won't find a wall of product reviews about things I've never touched. Everything on this site is something I have hands-on experience with. Reviews of tools I actually use. Guides based on workflows I've actually built. Tactics I've actually tested. The idea is simple: this is what I'm using, and this is why I like it.
The site does have affiliate links because I do like making money, but the objective is primarily to share information.
That covers a lot of ground:
- SaaS and software tools
- Ecommerce (Shopify, Amazon, DTC)
- Paid advertising (Meta Ads, Google, Bing)
- Email marketing (Klaviyo, automations, flows)
- Affiliate marketing
- AI tools and workflows
- Online business operations
The philosophy
The best advice comes from lived experience, not market research decks. When you've felt the pain yourself, hundreds of times, you think about solutions differently.
AI is a multiplier, not a replacement. The winners won't be the people who automate everything and walk away. They'll be the lean, smart operators who use AI to amplify what they already understand. Their brand, their customer, their angle.
That's the lens everything here is written through. Practical, tested, no fluff. If it didn't work for me, it's not going on the site.
Get in touch
The best way to reach me is on X (@chr1stwits) or LinkedIn.
You can also email me at chris [at] runwhatworks.com.